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Artesanato de Pernambuco inaugura nova loja

Foto: Marlon Amorim/ADEPE

Governo de Pernambuco, através da Adepe, abriu as portas de unidade, no Shopping Recife, em outro ponto e com projeto arquitetônico renovado

O Programa do Artesanato de Pernambuco abriu uma nova loja no Shopping Recife. Localizado no 2º Piso do centro de compras, o projeto inaugura um novo momento para o artesanato pernambucano, que se seguirá, pelos próximos anos, com a reestruturação de todas as unidades. Além da arquitetura renovada, a nova loja foi montada sob consultoria da visual merchandiser Sylvia Demetresco e da pesquisadora Ana Paula de Miranda, doutora em Cultura do Consumo.

Peças das mais de 2 mil artesãs e artesãos com trabalhos aprovados pela curadoria do Programa do Artesanato de Pernambuco estarão em exposição e para comercialização na loja do Shopping Recife. São produções oriundas de todo o Estado — desde a Capital até o Sertão e a região do São Francisco. Esse conjunto de territórios tão diversos pode ser notado diante da pluralidade de técnicas, estéticas, culturas e matérias-primas reunidas.

Política pública do Governo do Estado vinculada ao Programa do Artesanato Brasileiro (PAB), o Programa do Artesanato de Pernambuco é executado pela Agência de Desenvolvimento Econômico de Pernambuco — Adepe, que realiza ações de fomento e promoção do setor, como a Fenearte, além de manter cinco lojas: no Marco Zero do Recife; em Bezerros; nos shoppings Recife e Tacaruna, e também em Olinda, no Centro Cultural Mercado Eufrásio Barbosa.

“O Governo de Pernambuco enxerga o artesanato não apenas como um produto, mas como expressão da nossa identidade, reflexo da nossa história e símbolo da criatividade do nosso povo. É por isso que damos atenção especial a políticas de estado que fomentem o setor. A reformulação da loja do Shopping Recife demonstra este cuidado da governadora Raquel Lyra e de todo o time envolvido nesta entrega”, detalha André Teixeira Filho, diretor-presidente da Adepe.

“A renovação desta loja é a primeira de outras que virão. A gente entende que é preciso oferecer ao nosso artesanato vitrines que estejam à altura do valor dessas produções tão únicas e de tanta importância para a cultura e para a economia de todo o Estado. Por isso, a nossa ideia de atualizar o projeto arquitetônico e pensar num trabalho de visual merchandising”, destaca Camila Bandeira, diretora-geral de Promoção da Economia Criativa da Adepe.

O arquiteto Isac Filho, coordenador de Arquitetura da Diretoria-geral de Promoção da Economia Criativa da Adepe, responsável pelo projeto da loja do Shopping Recife, ressalta que, ao criar ambientes de valorização do artesanato, as artesãs e os artesãos ganham em resultados. Isto significa que, à medida em que os trabalhos são promovidos na justa medida do valor que eles têm, acontece uma conversão em vendas e, portanto, em renda para eles.

“Para a gente, profissional da arquitetura, desenhar espaços que deem visibilidade ao trabalho de tantos artesãos, criando suportes e panos de fundo para que os fazeres artesanais floresçam, é o mais importante num projeto como esse. Ver o nosso trabalho de arquitetura contribuindo para a valorização do trabalho de tantos artesãos é pura economia criativa: uma linguagem, a arquitetura, elevando a outra, o artesanato, de forma fraterna”, conta Isac.

No Shopping Recife, o Artesanato de Pernambuco está presente desde 2022, quando inaugurou uma loja na quarta etapa do centro de compras. O propósito desta loja é proporcionar uma vitrine para o artesanato na Zona Sul do Recife, assim como estabelecer-se como um canal de vendas. Todas as peças são precificadas conforme o valor informado pelo artesão, acrescido apenas dos tributos. Quando ocorre a venda, o artesão recebe o valor integral da peça.

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